Web based advertising is big...and changing. Remember the days when the flashy annoying pop up ad's were everywhere. Thankfully those seem less prevalent and advertisers have better options these days.
So what's happening now with online advertising?
1. Eureka!!! Social advertising isn't about "likes", it's about content worthy of being shared. People share ideas, not brands. Create content worth something.
2. Be sniper accurate with targeting. The internet is nothing more than data. All that data means you can really target your audience. Facebook ad's can be used to target folks by age, geographic location etc. You can search Twitter by hash tags to pick up on interesting conversations to take part in. Google Adwords can be honed down to very specific terms if you are willing to put in the time on research and running "split test's". Speak to your niche with accuracy, they are the one's who buy into and share your ideas with others.
3. As I said, the internet is data. That means you can actually measure ROI. If you aren't using analytics (Google and others) then you really have very little idea about how well your online advertising dollars are working.
4. Be BOLD! No-one shares stuff that is boring. Say what you really think. "Like us" is a weak call to action. Why?? Are you interesting? Do you have new ideas? In a world where viral and organic traffic can create an overnight sensation to the bold go the spoils. No one likes boring. Say something new, interesting, candid. Of course there is a difference between speaking your mind and sounding insane. When writing and conversing via social media just write like you would talk, let your mind empty itself out a bit, but don't turn off your filter. A person is always more interesting than a stuffy news release. In social media people talk to people not brands.
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