Not all patients are created equal. Of your current patients some of them spend more and some of them spend less on your services. Some add stress to your life and others make things easy. Some patients question you while others take your words as gospel. But when talking about the ultimate patient we’re not talking about spending, stress or faith. We’re talking about people who are so loyal and enthusiastic about what you do that they not only return to your practice time after time but consistently refer other patients to you. These “Ultimate Patients” have a lifetime patient value that is hard to measure. Clearly they are more valuable than just the revenue that they generate with the services they personally receive. These people fuel the organic and viral growth of your business which is more valuable than any ad or mailer.
The question then becomes, “How do I get more of these Ultimate Patients?”
The first question should be however, how many of these patients do you currently have? If the answer is “I don’t know” or “zero” then it’s time to start asking some questions. One question in particular.
The Ultimate Question.
The question is a simple one.
“On a scale of 1 to 10 how likely are you to recommend my practice to a colleague or friend?”
That’s it.
If you’re not collecting feedback from your customers then you’re missing out on some of the most valuable information you can obtain but if you’re not asking this question then you are missing out on the single most important piece of information available to you, for free. How likely are you to recommend our services to a colleague or friend? Get more information at http://www.diamondheadstrategies.com/#!chiropractic http://www.diamondheadstrategies.com/#!__dc |
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