Lean in the sense of low cash burn, not body composition.
The idea of lean started in manufacturing where managers found that they were wasting resources on things that provided little or no actual value.
As an entrepreneur you are always looking for more cost efficient ways to do things. Here are a few low cost, high impact ways to grow your online presence.
1. WordPress- An open source way to build a slick site for cheap.
2. Google Analytics: A free way to track visitors to your website.
3. Google Website Optimizer: Test different website designs to see which drives the most conversion.
4. Mailchimp: Free, easy, professional and trackable e-mail campaigns.
For more info on LEAN check out http://www.diamondheadstrategies.com/#!lean
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For more info on LEAN check out http://www.diamondheadstrategies.com/#!lean
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