Business decisions are routinely made without realizing the full breadth of opportunities available. In daily life we make decisions constantly without ever noticing the possibilities for alternative choices. This is for the best of course, otherwise we would never get anything done. However, making decisions of major tactical importance or choosing options in situations that involve the movement of substantial resources require a more robust evaluation of the opportunities.
The first stage to making a better decision is to scan the environment, both within the company and outside of the company, to identify opportunities which might be capitalized upon. This might be a new market or new product, a new distribution system, financing options, political, economic, sociological, technological changes among others.
Once you have identified the opportunities available which you might be able to capitalize on you can turn these into options for strategic action. Perhaps a political change has resulted in new government financing opportunities for your business or technological changes have given you new opportunities to expand distribution channels.
Think about opportunities. Sometime's the right place and the right time is right now.
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